Building a Functional Medicine Nurse Business: Value, Pricing & Boundaries

Sponsored by the Institute for Functional Nursing (IFN) — supporting nurses in building sustainable, nurse-led functional and holistic practices. Learn more at www.fxnursing.com

In this episode of The Functional Nurse Podcast, Brigitte Sager, NP, a functional medicine nurse practitioner and nurse educator, dives into an important and often challenging topic for nurse entrepreneurs: knowing your worth as a nurse.

Brigitte explores why nurses frequently undervalue their time, expertise, and lived experience—especially when transitioning from corporate or insurance-based healthcare into functional medicine, holistic nursing, or entrepreneurship. She discusses the challenges nurses face when pricing services, setting healthy boundaries, and shifting away from productivity-driven care models.

This episode covers:

• Why nurses struggle with pricing and self-worth

• Per-visit pricing versus package-based care

• The importance of charging appropriately for holistic and functional care

• How underpricing can impact boundaries and sustainability

• Why valuing your work leads to better commitment and outcomes

Rather than focusing on complex business strategies, this episode is about mindset, clarity, and empowerment—helping nurses recognize the value they already bring to healthcare and feel more confident offering services that align with their expertise.

This is a must-listen for nurses and nurse practitioners who are considering entrepreneurship, exploring functional or holistic nursing, or already offering services and want to build a practice that is ethical, sustainable, and aligned with their values.

Hosted by Brigitte Sager, NP — Functional Medicine Nurse Practitioner, Nurse Coach, and RN & NP Functional Nurse Educator.

If this episode resonates, consider sharing it with another nurse who needs this reminder. You can listen together, share the link, or pass it along on social media.